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For Facebook, what are people tracking now?


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When it comes to goals, I always like to discuss what you are looking to get out of the campaign. Are you running a campaign to acquire leads? Then likes won't be an important metric to you. Are you looking for someone to sign up for a mailing list? Conversions will be a focus KPI for you. 

Overall, all of these things are important, impressions, reach, likes, clicks, conversions and leads but when you are creating a campaign really think about what you are looking to accomplish so you can focus on the most important KPI's for you. 

I hope this helps! 

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