Google My Business is the most important online directory for informing prospective customers about your business's location, phone number, address, and more. It may also drive leads in the form of phone calls, physical location visits, as well as traffic to your website.
Mobile search has seen tremendous growth over the past 10 years. Some industries have seen the majority of their traffic acquired from mobile devices. Website speed on mobile search is a confirmed Google ranking factor and can affect your website's position in search results for valuable search queries.
While the majority of daily search queries are performed via Google, a significant amount of queries are entered on alternative search engines including Bing, Yahoo, DuckDuckGo, Yandex, Search Encrypt, etc.