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Search Engine Optimization (SEO)

Search Engine Optimization usually means Google but has expanded into other areas such as Bing.

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  1. Organic Search Engine Optimization

    When Google first came onto the world map in 1998 there was one type of search. Today this is called organic search.

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  2. Local Search

    Local search started when mobile phones could access the internet from anywhere. Now people search from their phone for services near them; wherever that is at the moment.

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  3. Three Pack Placement

    When a search is done for a local business, it shows results in a box. This is called the three pack and is an aspect of local search.

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  4. Map Search

    Google has added the possibility for more search options on their map system. How are you being displayed?

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  5. Google My Business

    Google My Business is the most important online directory for informing prospective customers about your business's location, phone number, address, and more. It may also drive leads in the form of phone calls, physical location visits, as well as traffic to your website.

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  6. Mobile Search

    Mobile search has seen tremendous growth over the past 10 years. Some industries have seen the majority of their traffic acquired from mobile devices. Website speed on mobile search is a confirmed Google ranking factor and can affect your website's position in search results for valuable search queries.

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  7. Other Search Engines

    While the majority of daily search queries are performed via Google, a significant amount of queries are entered on alternative search engines including Bing, Yahoo, DuckDuckGo, Yandex, Search Encrypt, etc.

     

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  8. Google & Search Engine Ads

    Search engine ads, or Pay Per Click marketing, allows marketers to advertise in search results for relevant and valuable key terms. 

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