Forums

Frustrating isn't it how the rules always seem to change on the internet when you try to conduct your marketing? Remember, one of your "audiences" is Google, and other platforms, besides your current and future pet owners. Ask questions here about how to navigate these platforms.

Marketing to your current client database is just as important as marketing to new clients. This can be asking for reviews, appointment reminders, remarketing/retargeting campaigns for future services, and much more. Gaining new clients is important; but, keeping your current clients coming back for years to come is important too! 

Marketing to new clients can be scary. Ask yourself; are you using the correct platforms to reach your audience? Is your message relevant? Is your budget enough to reach who you want to reach? These are a few of the things you should know prior to launching a successful campaign. 

Website design is key to reflecting your brand, communicating your practice values, and showcasing your services. Having an easy-to-navigate design so your website visitors can learn more about your business and get in contact with you is crucial. Discuss questions about website design, style, and trends here. 

What types of photos are best to use on veterinary websites? Should you use stock images or personal? Do you need a professional photographer? This forum covers discussions related to imagery on your website. 

Well-written website content is key to the success of your veterinary website. Content matters for Google and it matters to your readers. Do you know the rules around content per Google? Join this discussion to learn how blogs and website content can help the overall success of your SEO efforts for your veterinary website. 

Video can be used to attract customers and increase the time they spend on your website. Discussions regarding stock vs personal video, video guidelines, and the what/why/where of videos on your website start here. 

When Google first came onto the world map in 1998 there was one type of search. Today this is called organic search.

Local search started when mobile phones could access the internet from anywhere. Now people search from their phone for services near them; wherever that is at the moment.

When a search is done for a local business, it shows results in a box. This is called the three pack and is an aspect of local search.

Google has added the possibility for more search options on their map system. How are you being displayed?

Google My Business is the most important online directory for informing prospective customers about your business's location, phone number, address, and more. It may also drive leads in the form of phone calls, physical location visits, as well as traffic to your website.

Mobile search has seen tremendous growth over the past 10 years. Some industries have seen the majority of their traffic acquired from mobile devices. Website speed on mobile search is a confirmed Google ranking factor and can affect your website's position in search results for valuable search queries.

While the majority of daily search queries are performed via Google, a significant amount of queries are entered on alternative search engines including Bing, Yahoo, DuckDuckGo, Yandex, Search Encrypt, etc.

Search engine ads, or Pay Per Click marketing, allows marketers to advertise in search results for relevant and valuable key terms. 

Facebook is a social media platform with over 2 billion active users. Learn how to create business pages and posts that foster engagement and increase branding, leads, website, and foot traffic for your veterinary practice. Learn how to get more engagement with Facebook! 

Facebook offers paid advertisement marketing solutions for businesses. Learn how to develop Facebook Ads that reach your target audience and create ROI. There are multiple ways to post an Ad on Facebook. What way is working for you? Having trouble? Let's discuss! 

How do you drive engagement on Instagram? Reels? Stories? Regular posts? Instagram has started to focus heavily on reels. How is your marketing strategy adapting to these algorithm changes?

All things advertising on Instagram. Facebook has an integrated backend that can cross promote to Instagram, but there are a lot of IG specific tools at your disposal. From Reels to Stories, fun, interactive ads can drive traffic and gain conversions!

Nextdoor is a social media app that allows people to connect with their next-door neighbors and local businesses. Nextdoor is a marketing solution for local businesses; enabling them to market to potential customers that are within their reach and most likely to convert. Learn how to use Nextdoor; from posting to ads.

What? TikTok? You bet. Come join the discussion on this platform. TikTok's advertising platform is new, but their ad creation tools give marketers the ability to make fun, interactive videos. TikTok is all about going big and going viral. With limited audience options, you'll be throwing out a wide net; so it's good to get creative!

How do you use YouTube? Share your tips. YouTube is a video-sharing website and app that also functions as a search engine. Developing a marketing plan for your YouTube channel is vital for any business to succeed in the digital marketing space.

Talk to us about the marketing tools that you use; like photo editors etc.

Newsletters, SMS / texting, email marketing, social media messaging, online chat. There are now so many ways for your customers and potential customers to reach out to you that it can be confusing. Which are the best tools to help you stay in contact? Discuss here to keep up with the latest online communication trends.

Do you have questions about the numbers from your marketing? What do they mean? Where do we find the analytics for google, facebook, or any other marketing platform. This is the perfect place to ask questions and share your best practices.

• What is a good click through rate?
• How much should my cost per conversion be?
• How much do veterinary practices spend on Google Ads? 

With the changing world, telehealth has come to the veterinary industry, and with all things new, questions arise. This forum is the ideal place to share your ideas, best practices and to ask questions to the community to get help marketing your veterinary practice's telemedicine services.